Success = Achieving a Vision
I found this summary repost, “Measuring the Success of a Coworking Community”, at WebWorker Daily but I think that going to the original, “Measuring success“, at the Urban Workspace site would be a better use of your time.
The author, Mark Harrison, from Melbourne, Australia, is in the start up phase of a coworking location. (His site hasn’t been updated since April soooo…either he’s DEEP in the start up phase or is on hold.)
Either way, I was struck by the notes Marc hit with his post. If you’ve heard me talk about C4 Workspace (or read some of our press) you’ll definitely hear me singing harmony with Marc.
Here are Marc’s key vision statements. (And that’s me singing baritone.)
- [Members] They would rather come into the space than stay at home.
- Every year I would like to see at least a couple of businesses outgrow our space
- [Members] want to leave their job and start the small business they’ve been dreaming about…
- Every business can confidently say that they are getting 10%, 20%, even 30% or more of their revenue from clients that they have met through our community
- Every year at least one completely new business is formed based upon relationships that have started within the space.
- Businesses that invite their clients in for a meeting in the space will see a higher conversion rate
- [Members take] great pleasure in telling people about things they have learned and ways they have improved their business just by being surrounded by great people every day.
- Many social groups start up within the space
- Corporate employees start asking their bosses if they can work from our space for a day or two each month
- Members don’t rush to get home every afternoon
- We attract people from a wide range of industries
- Members are regularly telling our investors that they are getting great value from being a member
Thanks Marc! Couldn’t have said it better myself!
